Which is Lewin's unfreeze stage in culture change?

• A. Disrupt current norms to prepare for change
• B. Solidify new behaviors as the new standard
• C. Reinforce the status quo
• D. Immediately implement all changes

Answer: (A)

The unfreeze stage is about preparing people to accept that change is needed by destabilizing the current way of doing things. It involves shaking people out of the comfort of the existing norms, highlighting problems with the status quo, and building motivation to move toward a new way. This means communicating why change is necessary, creating a sense of urgency, and reducing resistance so that stakeholders are ready to engage in the upcoming change.

So, disrupting current norms to prepare for change best captures what unfreeze is doing. The other ideas describe what happens after people are ready: solidifying new behaviors happens in the stage after change, reinforcing the new way and keeping it in place; reinforcing the status quo would oppose change rather than enable it; and immediately implementing all changes ignores the preparatory work that unfreeze is supposed to accomplish.