Which is NOT a Denison culture dimension?

• A. Involvement
• B. Adaptability
• C. Mission
• D. Customer Orientation

Answer: (D)

Denison’s model measures culture through four internal dimensions that shape how the organization operates: Involvement, which focuses on empowering people and teamwork; Consistency, which emphasizes aligned values, systems, and processes; Adaptability, which captures the ability to sense and respond to external changes and new opportunities; and Mission, which reflects a clear sense of purpose, direction, and goals. Among the options, Involvement, Adaptability, and Mission are part of that framework, so they are Denison dimensions. Customer Orientation, while important in many contexts, is not one of Denison’s four dimensions. It’s a useful business emphasis, but it’s not a named dimension in Denison’s culture model.